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Let us do the selling, so you can get on with life

Thirty years of Perth sales, and awards every year since 1990. What that buys you is not a louder campaign: it is an honest number, a plan built for your home rather than a template, and negotiation with nerve when it matters. Ask us anything before you commit to anything.

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Advice first. Always.

We’d rather be good at candour than good at enthusiasm. You make better decisions with accurate information, and better decisions make better sales.

An honest number, even when it costs us

We won’t quote you a flattering price to win your listing. An overquoted home sits, goes stale, and sells for less. We’d rather lose a listing than lose you money.

Advice before agreements

Ask us anything: when to sell, what to fix, whether to sell at all. The advice is yours to keep, whoever you eventually list with.

Marketing that fits the home

Every campaign is built for the property and the buyer it needs to reach. We’ll tell you what’s worth paying for, and what isn’t.

Negotiation that earns its keep

The difference between a good and great result is usually made in the final negotiation. Thirty years of them helps.

From first chat to sold

  1. A conversation, not a pitch

    We start by understanding your situation and timing. If selling isn’t your best move right now, we’ll say so. Plenty of our sellers first spoke to us a year before they listed.

  2. An evidence-based appraisal

    What your home is genuinely worth, shown against real comparable sales around you, not a number engineered to win your signature.

  3. Preparation that pays

    We walk the home together and identify the jobs that make the biggest difference. Then we help you get them done with trades we trust.

  4. A launch that gets attention

    Professional photography, the major portals, our buyer database and weekend home opens, planned around the critical first two weeks on market.

  5. Offers, negotiation, settlement

    Every offer presented with our honest read of the buyer’s position. We negotiate hard, keep you informed, and stay across every milestone through to keys.

What your appraisal actually contains

Anyone can name a price. A professional appraisal shows its working. When we appraise your home, the figure arrives with the evidence attached, so you can interrogate it, not just accept it.

  1. A realistic price range, in writing

    With the comparable sales and current competition that produced it, the same evidence pack we showed on page one of this conversation, specific to your home.

  2. Preparation advice worth keeping

    The two or three improvements we’d make before listing, and the ones we’d skip. This advice alone is frequently worth more than the visit.

  3. A recommended strategy, explained

    Method of sale, launch timing and a marketing plan set out in full, with our reasoning, not just our recommendation.

  4. Room to think

    Markets move. When yours does, ask us and we will look at the number again.

Every tool, and what it’s actually for

A first-buyer unit, a family home and a character renovation don’t need the same campaign; they need the same thinking. When we recommend a package we’ll explain what each element is for, and we’ll treat your campaign as if it were our own.

Professional photography

Non-negotiable, for every home at every price point. Buyers decide in seconds online, and photography is that first impression. Twilight shoots, drone and floor plans where they genuinely add. Not as default line items.

The major portals, done properly

Being on the portals isn’t strategy: ranking well on them is. Listing tier, launch timing, copy that leads with what buyers in your suburb actually search for. We’ll show you the difference it makes to enquiry.

Our buyer database

Buyers who inspected similar homes, missed out at recent sales, or registered with us for exactly your kind of property, all contacted directly before and at launch. Often where the first offer comes from.

A quality signboard

Unfashionable and unreasonably effective. Neighbours talk, and the buyer for your home is very often someone who already loves your street.

Social campaigns, targeted

Paid reach aimed at likely buyer profiles for your specific home, not generic brand advertising with your house as the prop.

Video, when it earns its place

For the right property, video dramatically lifts engagement. For the wrong one it’s an expensive vanity item. We’ll tell you which yours is.

Weekend home opens

Because that’s when buyers are free. More accessible opens, more buyers through the door, better offers.

How we run your campaign

  • You approve every element of the campaign before launch
  • We’ll name the elements your home doesn’t need. Restraint is advice too
  • Campaign reporting weekly: views, enquiries, inspections, feedback
  • If the market talks back, we adjust, openly and early

What our sellers say

★★★★★

Exceeded expectations!. We worked with Rob to sell our house in Vic Park. He was very professional and guided us through the process well. He was never pushy and suggested a sensible strategy for selling our house. We enjoyed working with him and would highly recommend him.
SellerVic Park (mentioned in review)

The questions every seller asks

How much is my home worth?

The honest answer: it depends on what comparable homes near you have actually sold for in recent weeks, not on averages or online estimates. A written appraisal from us is backed by real sales evidence, and we will walk you through how the number was built.

When is the best time to sell?

Usually: when it suits your life, in the market you can see today. Season matters less than sellers think, and if you’re buying in the same market it largely cancels out. Ask us what we are seeing in your suburb right now and we will tell you straight.

Should I renovate before selling?

Sometimes, but far less than the renovation shows suggest. Paint, presentation and small repairs almost always help. Full kitchen and bathroom renovations usually aren’t worth starting before a sale. Ask us to walk through with you before you begin anything.

Do you sell tenanted investment properties?

Yes, regularly. Because we also manage rentals, we know how to run a campaign respectfully around a tenancy, keep the tenant onside, and time settlement to suit everyone.

Is an appraisal the same as a valuation?

No. A valuation is a formal, paid report prepared by a licensed valuer, typically for a bank or legal purpose. An appraisal is a market-based estimate from an agent of what your home should achieve if sold well. For deciding whether and how to sell, an appraisal built on current evidence is usually the more useful tool, and ours are free.

Why do online estimates differ so much from agent appraisals?

Automated estimates average large amounts of data and can’t see inside your home: condition, improvements, aspect and street appeal are invisible to them. They’re a rough starting point at best. We’ve seen them miss by six figures in both directions.

Will you just tell me a high number to win my listing?

No, and we’d encourage you to be wary of anyone who does. Overquoting is the most expensive flattery in real estate: the home launches at a price buyers ignore, sits, and eventually sells below what an honest launch would have achieved. The evidence sits alongside the number, so you can check the working.

Does an appraisal commit me to selling with you?

Not at all. Plenty of people ask for one simply to understand their position: for refinancing decisions, insurance, or planning a few years ahead. If and when you’re ready, we’d love to earn the listing on our merits.

I own an investment property: can you appraise the rent too?

Yes. Because we manage as well as sell, we can give you both numbers in one visit: what the property would achieve on the sales market, and what rent it should earn, with comparables for each. That combination is exactly what you need for a hold-or-sell decision.

Why do the first two weeks matter so much?

Your listing gets its maximum attention when it’s new: portal algorithms boost fresh listings, and the deepest pool of waiting buyers sees it at once. A home priced and presented right in week one attracts competition; one that misses the window fights for attention afterwards. This is why preparation before launch beats fixing things after.

My home is modest: is professional marketing still worth it?

Especially then. In a busy price bracket with many similar listings, presentation is how yours gets shortlisted. Good photography does proportionally more for an ordinary home than a prestige one, because it is what lifts yours out of a crowded bracket.

Start with the number

A free written appraisal, built on real comparable sales, and a frank conversation about whether now is your moment.

Your home is worth more with

Book a free sales appraisal with an expert.

08 9358 0011